Activate 2019

Ecommerce customers have become accustomed to an accurate, smooth, and timely search experience. Behind the curtains is a chaotic battle to operationalize a hefty strategy, optimize a fickle infrastructure, and rally troops around a single vision. At Nordstrom Rack | Hautelook we braved this field a year ago - with a strong plan, and a willingness to conquer all possible difficulties. We learned that these challenges came in many forms - not solely technical issues. Join us, as we share our secrets, discuss wins & losses, how we changed our definitions of success, how we discovered new opportunities, fine-tuned, tested, and solidified relationships with our internal partners.